Guru Mastermind Home Study Course

Guru Home Study Course FREE Marketing Voodoo Special Report

2009-05-11T22:13:00.001-07:00

Today less than 3 hours ago, Eben Pagan release his another great value stuff to subscribers. He is giving away the "Marketing Voodoo" Free Special Report which contains two of his very best concepts for creating Info Products that you can sell for high prices.

http://tinyurl.com/guruvoodoo

The report is 21 pages long, and is essentially like a couple of chapters of a book. Download it now by going to this URL:
http://tinyurl.com/guruvoodoo

You'll be glad you did!

Gur Home Study Course - High Perceived Value

2009-05-09T23:32:00.000-07:00

Now to take advantage of these and to generate the
most customers what I recommend that you do is start
creating some content to give away.

Remember I talk about free line content. The thing
about lead generation we want to really become
discipline we wanna focus in on one particular type
of content.

We wanna ask ourself the question

“What is the biggest pain, what’s the biggest frustration,
what’s the biggest problem that our customers facing right now”

And then we want to create free teaser content or some
free line content, to give away. So for example let’s
say I’m gonna create an information product course
on how to get out of debt. And I know that my prospects
their biggest pain, their biggest frustration is their
credit card debt. And I know that the problem is their
monthly payments.

Let’s say that I’ve figured all that out by thinking
it through. Well I’m gonna do then is I want to create
a one hour video called “How to cut your credit card
monthly payments in half”.

And then I’m gonna out online and I’m gonna write blog
posts. I’m going to go to social media websites and I’m
gonna start discussion groups. And I’m gonna go on
pay-per-click and gonna start bidding on terms around
debt. I’m gonna start an affiliate programs and I’m gonna
give my affiliate partners a link that allows them to
offer this free content and attracts all the sales so
I can pay them later.

You follow, I’m gonna use this as my bait. Once I’ve
got this video, that as solid hour of really high value
content, something that I can say is worth $97 dollars.
I can then go out and say

“Free $97 video training teaches how to cut your credit card payments in half.”

And I know that because that’s the thing that they’re
the most frustrated about, they’re most pain because
I work that through and I figure that out that that’s
going to be the bait that pulls in the most customers.
And you can do that in your niche. I’ve done it in my
niches, in fact it’s part of what where doing right now.

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To get the full transcript of the article above and also view the full 43.44 minute video training from Eben Pagan, please go to this website and subscribe:

http://gmhomestudycourse.com/blog/member-reg

Guru Home Study Course - Lead Generation Models

2009-05-07T06:21:00.000-07:00

So you choose to optin to our list to get even more free
great stuff and now what I’m doing is I’m giving you
education and training to give you an experience of the
value of our training of our content because down the road
we’re going to be offering various types of training and I’m
hoping that you will consider one of those things.

These what’s called a lead generation model.

It’s a multi-step model where instead of you showing up and
me saying “Give me a bunch of money, you show up and I say
Let me give you a bunch of stuff for free that’s really
going to help you out.” So this is the mindset it’s called
lead generation. I’m gonna generate some leads or going to
build a list to very interested prospects and then I’m going
to offer more and more value and education and more stair
stepping, and then eventually when we offer our actual
product, you’ll be able to make a really good decisions.
That’s a lead generation mindset.

So how we then use the Internet to take this technique and
just scale it up and blow it up and get lots of leads and
get lots of customers?

Well there are many tools that the Internet has created
that are literally like miracles for a information product
marketing. Some of the free tools that we have available to
us like blogs, and social media websites, and search engine
optimization, these are areas that we can learn about where
we can get put up free blogs online, we can put websites
and put up our contents on our website and optimize it so
the search engines find it.

There are other things like video, where we can upload
videos to Youtube or we can social media websites like
Twitter and Facebook, these are great place where you can go
out, we can connect with other people, we can network, we
can put our content online great free areas.

There are also paid tools that we can use on the Internet
that never existed before. There are things like banner ads
and email advertising that we can buy. We can buy placement
on big search engines like Yahoo and Google. All those
results that appear on the right hand side of Google, those
are all called pay-per-click ads you might be [click to continue…]

http://gmhomestudycourse.com/blog/online-lead-generation-types/
http://guruhomestudycourse.wordpress.com/2009/05/07/lead-generation-model/

Guru Home Study Course - Customer Pillar

2009-05-07T06:18:00.000-07:00

Now let talk a little bit about the customer pillar.

About how to get customers.

One of the miracles of the Internet, or the modern tools
that allow us to generate customers and get them to come to
our websites. We can combine this with models that have
worked for decades, in the past we can put them together and
make very powerful systems for getting customers for very
little and in many cases no money.

So here’s a mindset for generating customers that comes from
the direct marketing world.

It’s something that is serve marketers for decades and it’s
something that you can use to great advantage on the
Internet. Most businesses what they’re trying to do is
they’re trying to sell their product, it’s like one shot. I
want someone to come to my website, see the cover of my
product, enter in their credit card, give me $249 dollars,
get my products ship to them and then never bother me again.

Now that’s a great utopian mindset but that problem with it
is that it’s not the way reality works. That’s not the way
things work in the real world. Most of the people that come
to a website they’re not educated, they don’t know what they
want, they don’t know how much value your product offers and
they aren’t ready to just enter their credit card and give
you $250 bucks.

On the other hand, when someone comes to your website,
they’re usually in the beginning stages, they’re
researching, they’re looking at their options, they trying
to understand their problem and if you say to them “I tell
you what, if you enter your name and email on this website,
I will give you a bunch of really great stuff and then you
can make a decision, in fact if you’re watching this [click to continue…]

Guru Home Study Course - High Perceived Value

2009-05-06T22:19:00.000-07:00

I’m gonna suggest to you that if you can get 3 yeses that you’re
going to reduce the probability of failure, from 80%-90% down to
flipping the odds over so you got 10%-20% chance of failure.

So that’s my experience. In fact for the last several years, we
have launched several different businesses in several different
niches and now we have several businesses that are all working.

Our odds are much much higher. In fact in businesses they are
almost impossible. How do we keep reinventing, how do we keep
choosing niches and launching products that are successful,
because of using these 3 question tests in my mind.

So there’s a great system for choosing a niche.

Now other consideration that you have to think about when you are
creating information products are “What format am I going to
choose?” “Am I going to create a book, or “Am I going to create an audio course?” or Am I going to create a video course”

A seminar, a coaching program, a webinar, a member area, and all
these different format that’s have their advantages and
disadvantages. So think carefully which format you’re going to
choose. And also, you need to think about packaging, the way you
package your product, what you make it look like, it increase the
perceive value by double, or triple or sometimes in 10 times.

So spend time how to figuring out how to package up your product so it
appears [click to continue…]

Guru Home Study Course - Conversion

2009-05-06T22:18:00.000-07:00

Let’s talk about your conversion pillar.

Conversion. This is where you ask your prospect to take action in
some way. Now you notice when you visit most websites. They’re
all making the huge mistake. They don’t have a big bold call to
action when you arrive at the website.

Now I’m kind of a known in the Internet marketing circles as the
father of the landing page because we were the first one
commercially in kind of a wide scale to put up a landing page
where you got to a website you had to enter your name and email
address before you can come inside.

The secret is that was actually something that my buddy Dean
Jackson taught me and he invented that. To me he’s maybe like the
great grandfather of the landing page. We were really the one
that spread it. And there are tens of thousands of people that
are copied our landing page. And a lot of occasions word for
word and are using it all over the Internet now. So you starting
to see them more and more.

But most websites don’t demand that you take [click to continue…]

Guru Home Study Course - Pain and Urgency and Irrational Passion

2009-05-06T22:13:00.000-07:00

Trying to talk to people what you are selling is very very
challenging. You want to avoid that. So, question 2, is my
prospect pro-actively looking for a solutions?

And then question number 3. Does my prospect have few or no
perceived options? What does this mean? Well it means that where
your prospect is at, when they got this pain and urgency or this
irrational passion this emotional need, they gone out and looking
for solutions. They’re searching for options to fix their
problems or get the results that they want.

Are they finding options? Do they perceive that they have lots of
options? Because if they do, then you’re dealing with
competition. Then you have to convince them why your solution is
better and you’re gonna be dealing with price competition etc
etc.

I like to enter markets where there are few or no perceived
options.

In the book “Positioning” Al Ries and Jack Trout they talk about
creating a new category that you can be first in. The modern book
that’s come out that’s another spin in this technique is this
book called “Blue Ocean Strategy”. Go into blue ocean create a
new niche that you can be first in. In our business we created
dating advice.

There’s a lot of relationship advice out there that no one in the
mainstream was really teaching dating advice. So we launch dating
advice we marketed that we are first in it and we grew it and now
we are. We are number one in dating advice. We’ve done very well
with that one. So, is your prospect experiencing pain and urgency
or irrational passion that they have an emotional drive to take
action.

Number 2. Are they pro- actively looking for solutions or they’re
out looking to find solutions if they gotten off their lazy butt.
And got with [click to continue…]

Guru Home Study Course - Solution To The Problem

2009-05-06T22:12:00.000-07:00

Memoirs, books of statistics, your ideas about the universe these
are not things that people are looking for. They are not
experiencing irrational passion and pain and urgency so they’re
not good ideas for information product businesses. Just give you
a hint.

Question number 2, is my prospect pro-actively looking
for a solution? So Question number 2, is my prospect pro-actively
looking for a solution? Have they got the point where they are
actually out searching for solutions.

This is one of the reasons by the way that I like search
marketing and search engine marketing so much. Because if you can
make it work with search engine marketing then you know that
people are searching for by definition they’re searching.

And what you know if they’re searching you know that they are
motivated. And that is so critical if they got themselves to the
point that they motivated that they take action then your job is
much easier because you just have to show them the solution.
Again, you are not trying to talk them into wanting what you’re
selling.

Trying to talk to people what you are selling is very very
challenging. You want to avoid that. So, question 2, is my
prospect pro-actively looking for a solutions? And then question
number 3. [click to continue…]

Guru Home Study Course - Risk Reversal

2009-05-06T22:00:00.000-07:00

So what you do is you take that risk, and you say “How I can take
that risk away from you?” In fact “How can I go beyond that step
and how can I take the risk on me?”

Risk reversal is where you say “You know what, I’m gonna give
you a 100% money-back guarantee” and that’s actually just taking
the risk away. Risk reversal is where we going one step further
when we say “I tell you what, buy my product, download my ebook
now, for $19.97. I’m not even going to bill you yet. I’m gonna
wait to bill you for 24 hours. If you don’t like the ebook,
just send me an email and say “Cancel” and you won’t be billed
and you can keep the product.”

How did I take away the risk and then reverse it?

By took it away by saying 100% guarantee. I reversed it by saying
you can try the book before I even charge you for it. And then if
you don’t like it, you won’t be charge and you can keep it. And
so the point where the prospect says “I would be stupid for not
doing this”.

Now, it’s not always practical [click to continue…]

Guru Home Study Course - 3 Key Pillars

2009-05-06T21:55:00.000-07:00

Alright so let’s start talking about the action steps. How do you
do it? How to start your own information product publishing
business? I’m gonna teach you 3 key elements you might consider
these to be 3 key pillars of a successful information product
publishing business.

This information that I’m about to teach you this comes from our
6 to 12 thousand dollar a year guru mastermind coaching program
where we coach authors, speakers, coaches, entrepreneurs and we
teach them how to grow successful information product publishing
businesses. And in this model, we teach that there are 3 key areas
and we call them the pillars.

There’s your content pillar, there’s your conversion pillar and
there’s your customer pillar.

And your content is your products.

It’s all of your videos, your audios, it’s the articles that your
write. In other words, the content of the materials that you
teach. Your conversion is all the spots in your business where
you actually ask someone to take action. They optin, and they
convert on your landing page or they buy something and they
convert to becoming a customer so that’s conversion and that’s
all about marketing. And then there’s customers you got to
attract customers you got to get customers to come to you
in the first place.

This is list building and so forth. And this is where you really
learn about where you might think of this advertising. So there
are 3 key pillars. There’s your content pillar. There’s your
conversion pillar and there’s your customer pillar. Let’s talk
about your content pillar. Let’s talk about creating successful
information products. So the first question that most people
usually people ask me when they are thinking about publishing
information products is “What’s my niche?” What is my niche be?” “How do I choose a niche?” [click to continue…]

Guru Home Study Course - What Is A Modern Guru

2009-05-06T21:23:00.000-07:00

I’d like to introduce you to the concept that I call the modern
guru, okay the modern guru and I think it’s important to
understand this, if you wanna be successful selling information
products. So what is a modern guru?

Well let’s look at the word guru for a minute,what’s the
connotation of guru? If the connotation of guru is a wise master
or maybe even a spiritual teacher someone that we will go to
mentor to teach us, a very very wise one.

And the reason I say modern guru is because nowadays all of us
are gurus at something because of this modern success because of
the modern prosperity and because of we all have lots of free
time that we can spend and invest learning about different areas,
each of us is blazing our own trail. Each of us is learning about
a particular aspect of life or success or business or a hobby or
health and as we learn about that we get pretty good at it, and
other people want that information okay as we blaze that trail of
our own life, we’re figuring something out that thousands and
millions of people would like to learn.

And the process of becoming a modern guru is really the process
of learning about how to get that knowledge out of our heads and
into the heads of other people. And information product is a
great way to do that.

So let me ask you a question.

Would you like to write a book someday?

Answer me seriously. Have you ever thought about this and thought
I should write a book. If the answer is yes, okay if you answer
yes to that question, then you are already on the path to
becoming a modern guru.

Okay, it’s already where you are going. You want to write a book
you might as well create an information products from your
knowledge and make a lot more money than you make if you just
create a simple book.

And actually, if you answered yes if you want to write a book and
the way I think of it you’re already a modern guru. Whether you
taken action or not you’re already ready to take that knowledge
into your head and turn it into information products that can
create value and that can make money and success for you in your
future.

Now why is the information product industry such as great
opportunity right now. What make it such a great opportunity?

First of all.

It cost little or nothing to get started. When I got started,
I just wrote a book in Microsoft Word and I wrote it in a few
weeks. I turn it into a pdf file which I then uploaded to my
website and figured out how to do that, by reading books and you
know put up a shopping cart, and for almost no money I was able
to start my information product business.

Okay, just as recently as 10 or 15 years ago, if you wanted to
get into information products, you have to print a thousand
copies of your audio program that could cost 20 thousand dollars
or you have to print 10 thousand copies of a book that could cost
you know tens of thousands of dollars.

You had to have money in order to make money. Well now, as a
result of the Internet and all these amazing free and low cost
tools anyone can get started. And anyone is getting started. I
know a lot of people that are making themselves lots of money and
very quickly by taking what they know in their head and turning
it into information products and selling it online.

What is A Modern Guru | Eben Pagan's Guru Mastermind Home Study Course

Guru Home Study Course - Moving The Free Line Content

2009-05-06T21:17:00.000-07:00

Number one as I mention is you need to call to action. You
actually have to tell people. I want you to take this action and
then here’s the result you’re gonna get. So if you gonna ask
them to optin on your webpage, say enter your name and email
address below and then press the button that says let me in and
then you can come in and then you’ll get all these goodies.

So you need a specific call to action. You need to spell it out.
Don’t leave anything to imagination.

Another thing that I recommend your offer is what we call a piece
of free line content.

I’m also become kind of known lately using this term “move the
free line”. And that’s just a fancy way of saying that in the
past it was expensive to give stuff away.

I want to give away information product like a video it would
cost me 10 or 20 bucks to duplicate it and ship it out or if I
want to give out a book that have to get it printed and then send
them out.

Well now. Because of the Internet, I can create a video that
would have cost me 20 bucks to give away before and then would
have a perceived value of a hundred dollars, I can give it away
for almost no money for free that cost a bandwidth maybe a couple
of pennies. And you know now we can move the line of things that
we can give away for free. We can move the free line.

So I recommend you offer a piece of free line content, offer a
free teleseminar, a free video, a free downloadable book.

Something that’s worth 50 or a 100 dollars in exchange for an
optin or in exchange for registration or an action. When you
combine the call to action with the teaser content, free line
content that someone can get for free, just by opting in, it
really tips the scale of value when the person says oh wow I’ve
got to have I’m gonna get all this great free stuff.

Another thing to increase conversion and this starts working
especially well when you start asking for money. When our
conversion is asking someone to give us money in exchange for
value is to do what Jay Abraham calls the “risk reversal”.

If someone is entering their credit card into a website in order
to get an information product, they’re [click to continue…]